The area to the north of the A63 is residential and open countryside whilst to the south the land was, at one time, predominantly agricultural. As soon as the Melton Grade Separated Junction has been completed, almost all of the land bounded by the A63(T), Long Plantation, the river and Gibson Lane will be developed for industry.

Much of the remaining land is what is now classed as “brownfield site”.

The most well-known of the brownfield sites is the area between Common Lane and Welton Road, Brough which was once covered by greenhouses and which is now being developed for housing. About two thirds of this site for which outline planning permission was granted lies in the Parish of Elloughton-cum-Brough whilst the remainder is in Welton. When completed, the development will provide some 1300 dwellings ranging from one bedroomed apartments to grand, six bedroomed houses.

Almost all of the land from Skillings Lane in Brough to Long Plantation and between the railway and a line drawn along the main runway of the British Aerospace airfield is scheduled in the Local Plan for light industrial development.

At present, there is no adequate road access to this land but, with the continuation of the Brough Relief Road due to open in two years time, and the Grade Separated Junction at Melton, due for completion in 2006, it is expected that substantial changes which will have a far-reaching impact on the Parish.

Regretfully, this development will do little to encourage a return to the self-contained shopping centre around the pond which was once a feature of Welton village.